Anonymous
Projects (2005 – present)
Title
Type
Client
Date

Made In Singapore
Creative Direction & Content
Anonymous
Work-in-progress

A Design Film Festival 2013
Creative Direction & Content
Anonymous
Work-in-progress

WOHA Architects
Interactive Design
WOHA Architects
Work-in-progress

Bracket Vol. 05
Publication Design
Anonymous
February 2013

Bracket is conceived as a publication that features everything-in-between — ideas, voices and processes that are overlooked and under-appreciated. The collection contains 8 volumes to be published on craft, hunger, ethics, spirit and failure.

For the fifth issue, we interview 16 studios and individuals on making things happen and what it means to hustle.

Bracket Vol. 05: Hustle features: Stockholm Design Lab, Killspencer, Torafu Architects and more.

Buy online

President's Design Award 2012
Curatorial & Creative Direction
DesignSingapore / URA
December 2012

We were appointed by DesignSingapore Council as the Lead Designer to provide curatorial and creative direction for the President's Design Award 2012.

The President's Design Award is Singapore's highest honor accorded to designers and designs from all design disciplines. The recipients become the standard bearers of the measure of design excellence to which future generations of designers should constantly aspire and exceed.

Watch the short films

Nikon Photo Contest
Global Campaign
Nikon Corp. (Japan)
October 2012

Commissioned by Nikon Japan - the new logo is designed as a flexible identity system using brackets to symbolize framing a photo, drawing inspiration from the universal act of framing an image with one's hands.

Client:
Yukari Hashimoto (Nikon Corp.)

Concept, Design and Art Direction:
SILNT

Co-Creative Directors:
Sumiko Sato, Koichiro Tanaka (Projector)

Strategist:
Chris Riley (Studioriley)

Copywriter:
Sumiko Sato, Jed Alger

Japanese Design Adaptation:
Daisuke Kokubo

View Case Study (1.6mb)
Visit nikon-photocontest.com

Bracket Vol. 04
Publication Design
Anonymous
June 2012

Bracket is conceived as a publication that features everything-in-between — ideas, voices and processes that are overlooked and under-appreciated. The collection contains 8 volumes to be published on craft, hunger, ethics, spirit and failure.

For the fourth issue, we survey 20 individuals on the topic of money and its influence on creativity and entrepreneurship.

Bracket Vol. 04: Money featured: Scott Belsky, Bob Gill, Hung Lam, Kashiwa Sato and more.

Buy Online

Lan Fang Chronicles
Exhibition Publicity & Identity
Choy Ka Fai
May 2012

Held at the Singapore Arts Festival 2012, Lan Fang Chronicles is an exhibition by artist, Choy Ka Fai — investigating histories of the 18th century Lan Fang Republic, reconstructing the story of what was and what could have been.

We designed an A2 sized poster/flyer in the form of a currency to symbolize the possible existence of the Republic — leaving the viewer to question and piece together their own version of this utopian world.

The poster was perforated along the edge of each currency, allowing it to be torn into individual notes as a collectable series.

President's Design Award 2012
Publicity Campaign
DesignSingapore / URA
March 2012

The President's Design Award is Singapore's most prestigious award for its designers and designs, in recognition of excellence across all design disciplines.

We were commissioned by the DesignSingapore Council to design a campaign for the call for nominations, that included press advertisements, outdoor panels, web banners and electronic newsletter.

The inspiration for the campaign, "一山还比一山高" or 'there is always a higher mountain' symbolizes there will always be more or better to come.

We developed a branding device in the form of a repeated graphic pattern - made up of shapes reminiscent of peaks, signifying the act of rising.

Conqueror Awards
Curatorial & Creative Direction
Antalis (Singapore)
February 2012

The Conqueror Awards in 2012 integrates a seminar, an awards show and an exhibition, honoring outstanding design and print achievements in 2010/11.

We were appointed the organizing designer for the project — providing curatorial direction, event programme consultancy and creative direction.

The visual identity incorporates a logotype applied consistently throughout the publicity materials and site-specific event design. The applications can be seen on the branding wall, microsite, direct mailers, lanyards, on-screen branding, exhibition design and more.

www.antalissg.com/conquerorawards

Obllique
Brand Identity
Obllique Pte Ltd
January 2012

Established by architect, Abigael Tay in 2010, Obllique is an interior design consultancy based in Singapore.

We were commissioned to develop the corporate identity, guidelines, stationery and website.

www.obllique.com

Bracket Vol. 03
Publication Design
Anonymous
December 2011

Bracket is conceived as a publication that features everything-in-between — ideas, voices and processes that are overlooked and under-appreciated. The collection contains 8 volumes to be published on craft, hunger, ethics, spirit and failure.

For the third issue, we survey 16 individuals on the future of education and its impact on creativity.

Bracket Vol. 03: Education featured: Kenya Hara, John Jay, Jasper Morrison, Steve Heller and more.

The issue was awarded at the British D&AD Awards in 2012.

Buy Online

Plusminusten
Curatorial & Creative Direction
Anonymous
November 2011

Plusminusten is an exhibition celebrating Dieter Rams' 10 principles for good design.

The exhibition investigates the relationship between graphic design and the written word.

10 graphic designers were invited, each tasked to create a poster based on one of the 10 principles. The brief — what if the 10 principles were visualized? Is it possible to use graphic design to not only translate but elevate the written word.

www.plusminusten.com
Retrospective Video

A Design Film Festival 2011
Curatorial & Creative Direction
Anonymous
November 2011

Conceived by Anonymous as a film festival dedicated solely to design, A Design Film Festival 2010 launched in Singapore and has travelled to Berlin, Taipei, Kaohsiung and Bangkok.

The festival is an annual celebration of films dedicated to architecture, fashion, photography, street art, motion graphics, technology and the subcultures of design.

In 2011, the festival — attended by over 2,500 in Singapore, featured 16 films including the Asian premiere of Eames: The Architect & The Painter, Yohji Yamamoto, Jun Takahashi (Undercover), PressPausePlay, How to Make a Book with Steidl and more.

www.designfilmfestival.com
Watch opening titles
by Sebastian Lange

Bracket Vol. 02
Publication Design
Anonymous
June 2011

Bracket is conceived as a publication that features everything-in-between — ideas, voices and processes that are overlooked and under-appreciated. The collection contains 8 volumes to be published on craft, hunger, ethics, spirit and failure.

For the second issue, we survey 16 individuals around the world on the topic of hunger.

Bracket Vol. 02: Hunger featured: Seth Godin, John Maeda, Heydays, HelloVon, Timothy Saccenti and more.

Buy Online

Design Boundaries
Conference Branding
The Design Society
February 2011

Campaign for The Design Society Conference 2011 — Design Boundaries.

Unsatisfied with the textbook definition of a designer — who traditionally works in a single discipline or geographic location, the art of maze-solving acts as a visual metaphor of how these individuals have navigated, broken down and reshaped the walls that confined their abilities.

The campaign ran throughout SMRT displays and schools in Singapore.

Calendar 2011
Product Design
SILNT
January 2011

The second of the typographic series by SILNT — the calendar measures 820 x 297mm, typeset in Akzidenz Grotesk and printed on 150 gsm Curious Particles Snow Paper.

Originally made for the designer's personal use, the calendar's unorthodox horizontal format is ideal for marking project schedules and counting down to the deadlines.

www.silnt.com/calendar

Adapter
Product Design
Singapore Art Museum / FARM
October 2010

The Singapore Art Museum and FARM invited us to MADE FOR SAM — a re-invention of everyday items into a special range of functional and inspiring objets d'art that museum visitors can take home and use in their daily lives. We were tasked to design a pencil case for adults.

Everyday, there are new products produced whether we need it or not.

So we came up with the Adapter — to introduce a new way of using an object we already own. The Adapter is a flexible 'plug-in' that can be used on almost any cylindrical object — like your cup, an empty food can or a glass beaker, and turns it into an organized pencil holder.

Buy online

Bracket Vol. 01
Publication Design
Anonymous
October 2010

Bracket is conceived as a publication that features everything-in-between — ideas, voices and processes that are overlooked and under-appreciated. The collection contains 8 volumes to be published on craft, hunger, ethics, spirit and failure.

The inaugural issue of Bracket features 16 individuals around the world who have championed craft.

Bracket Vol. 01: Craft featured Aaron Rose, Geoff McFetridge, Frank Chimero, Jessica Hische, KesselsKramer, Stanley Donwood, The Designers Republic and more.

Buy Online

A Design Film Festival 2010
Curatorial & Creative Direction
Anonymous
January 2010

Conceived by Anonymous as a film festival dedicated solely to design, A Design Film Festival 2010 launched in Singapore and has travelled to Berlin, Taipei, Kaohsiung and Bangkok.

The festival is an annual celebration of films dedicated to architecture, fashion, photography, street art, motion graphics, technology and the subcultures of design.

In 2010, the festival — attended by over 1,800 audiences in Singapore, featured Herb & Dorothy, Milton Glaser: To inform and delight, Beautiful Losers, Rem Koolhaas, Visual Acoustics, Craftwork, Extended Play and J-Star.

www.designfilmfestival.com/singapore

Help Save Paper
Curatorial & Creative Direction
Antalis (Singapore)
January 2010

Thanks to digital proliferation, paper's numerous variants and breeds are dying out, leaving only the dull A4 copier paper, most commonly found in offices.

In such dire straits, we've called on twelve individuals from all artistic disciplines to create an object using only paper — to create things of beauty, things of usefulness or anything else they can imagine, as long as it elevates the status of paper — from a surface for printing, to a versatile medium of brilliant creativity.

The 12 objects were featured on the Antalis 2010 calendar, to serve as inspiration to and a reminder of the infinite possibilities that paper presents.

H is For Help Haiti
Print Design
Doctors Without Borders
January 2010

On 12th Jan 2010, a 7.1 magnitude earthquake struck Haiti, causing over 200,000 deaths.

Along with eBoy, Neubau, Build and some of the world's most influential designers, we were tasked to design a poster to support the Haiti Earthquake Relief Cause. All proceeds from sale of the posters were donated to Doctors without Borders.

The snellen chart was developed in 1862 to assist physicians in vision assessment. This artwork appears austere and deceptively meaningless, unless the viewer makes the effort to unravel it.

Art with Sound
Curatorial & Creative Direction
Anonymous
May 2008

Art with Sound is a cross-disciplinary collaboration between designers and musicians. The exhibition brings together the complexities of the two disciplines, both innate and compelling to each other.

The exhibition features 20 designers and musicians from Tokyo and Singapore, collaborating to produce an artwork and music track. Launched in Berlin, it has travelled to Tokyo, Shanghai and Kuala Lumpur.

A special edition box-set, containing the 10 artworks and sounds, was produced on 1290gsm German grey board in an edition of 100pcs.

Curators: Felix Ng (silnt) & Shun Kawakami (artless)
Exhibition Design: Shuzo Okabe (upsetters)

Noise Magazine
Publication Design
National Arts Council
March 2008

Noise Singapore is a national platform and initiative by the National Arts Council of Singapore for creatives under the age of 35.

With the year's message being "What Noise Do You Wanna Make?" — we designed the publication as an interactive, do-it-yourself book that invites the reader to think about what noise they want to make.

With activities such as to design the book cover, a typeface, pixel art, join-the-dots and word-search - and even a resolutions activity that helps the reader make their ideas happen by writing down action steps.

Dual City Sessions: Null
Curatorial & Creative Direction
Anonymous
November 2007

Dual City Sessions is a platform for international collaboration and cross-pollination of the diverse creative disciplines. To showcase efforts between two cities, bringing together emerging and innovative practitioners in the field of art, fashion, music and design.

The exhibition was held at giuliano fujiwara boutique in Tokyo, Japan and Old School in Singapore.

Curators: Felix Ng (silnt) & Shun Kawakami (artless)
Exhibition Designer: Shuzo Okabe (upsetters)
Bibliography (2011 – 2012)
Publication
Type
Date
Publisher
PPAPER Vol. 131
Feature
March 2013
PPAPER INTERNATIONAL
D&AD Annual 2012
Award + Feature
December 2012
D&AD
+81 Magazine Vol. 58
Interview + Feature
November 2012
+81 (Japan)
Creative Cultures
Interview + Feature
November 2012
Underscore
This, Here
Interview
October 2012
Design Week Portland
Start issue 02
Feature
October 2012
Dasein Academy of Art
The Design Society Journal #05
Interview + Feature
September 2012
The Design Society
Breakthrough
Contribution + Interview
September 2012
Princeton Architectural Press
Hands On
Feature
June 2012
Viction:ary
Creative Quarterly
Interview + Feature
May 2012
Creative Quarterly
Perspective Magazine
Award + Feature
May 2012
Perspective Hong Kong
The Design Society Journal #04
Feature
February 2012
The Design Society
Cubes
Interview + Feature
January 2012
Concepts Asia Publishing
Fast Company Design
Interview + Feature
November 2011
Fast Company
Coolhunting
Feature
November 2011
Coolhunting / Captain Lucas Inc.
It's Nice That
Interview + Feature
November 2011
It's Nice That
WSJ Scene Asia
Interview + Feature
November 2011
Wall Street Journal
typographies ti:
Interview + Feature
October 2011
Japan Typography Association
ADC Young Guns 9 Book
Award + Feature
October 2011
Art Directors Club New York
Monocle
Interview + Feature
September 2011
Winkontent Ltd / EDB
Wallpaper*
Interview + Feature
May 2011
Wallpaper*
The Design Society Journal #02
Interview + Feature
February 2011
The Design Society
Design Week
Interview + Feature
January 2011
Design Week UK
Studio
Anonymous is a multidisciplinary studio based in the Republic of Singapore.

On January the 1st, 2013, a merger with design practice, SILNT will see us functioning as a multidisciplinary studio — integrating creative direction, content and design.

Our graphic design studio SILNT (pronounced as silent) was founded on 9 March 2005, with it's first commission from EMI Hong Kong to work on an album packaging and art direction for a music video. Based in Singapore, the studio assembles a bespoke team for each project and has presented over 50 projects in ten cities including Berlin, Portland, Tokyo, Shanghai, Bangkok and Kuala Lumpur.

Our work encompasses a wide range of projects including the recent rebranding of the Nikon Photo Contest — a global initiative by Nikon Corporation Japan. We spearheaded the curatorial and creative direction for the President's Design Award 2012 — Singapore's highest design honor presented by the DesignSingapore Council and Urban Redevelopment Authority; contributed to a major redesign of WOHA Architect's website and portfolio, led the creative direction and design on Help Save Paper — a ground up initiative for Antalis Paper Singapore as well as H is For Haiti — a contribution to raise funds for Doctors without Borders.

In 2011, creative director, Felix Ng was one of 50 top creative professionals, aged 30 or younger, to be awarded the prestigious Young Guns 9 Award from the Art Director's Club New York; and the 40 under 40 Award from Perspective Hong Kong. Noted publications like Monocle, Wallpaper*, Fast Company, Coolhunting, It's Nice That, +81 Magazine, SHIFT Japan, Wall Street Journal, The Design Society Journal, The Business Times and The Straits Times have featured articles in recognition of our work.

Both partners, Felix Ng and Germaine Chong have also been selected to be on the jury panel for the British D&AD Awards 2012, Creative Circle Awards 2010 and Crowbar Awards 2009, 2011 and 2012.

Originally a one man, one-woman operation from 2005 to 2011, the studio has since grown to include a designer and studio assistant. The experience of working for a diverse range of businesses, mainly within the cultural sector, inspired it's first initiative in 2007. Titled Dual City Sessions, the project was deeply rooted in the concept of exchange and consisted of a series of collaborative exhibitions between Singaporean and Japanese designers.

Two years later, newly created think tank Anonymous continues our interest in research and development of cultural and community content.

Since it's inception in 2009, Anonymous has staged initiatives in Portland, Berlin, Tokyo, Shanghai, Taipei, Kaohsiung, Bangkok, Kuala Lumpur and Singapore, and has featured over 150 creative professionals across 20 cities from Singapore, Tokyo, New York, Portland, London, Stockholm, Helsinki, Amsterdam and more.

In 2010, Anonymous launched A Design Film Festival — the first film festival in Asia dedicated to design. The festival has since been staged in Portland, Berlin, Bangkok, Taipei, Kaohsiung and Singapore. That same year, Anonymous published Bracket — an 8-part publication series made up of D.I.Y. interviews with contributors from all over the world such as Seth Godin, Kenya Hara, Jasper Morrison, Kashiwa Sato and Kesselskramer.

Read more..
Team
Felix Ng
— Creative Director


Felix Ng (b.1982) is an art director, designer, publisher and curator.

He founded the design practice in 2005 after graduating from school where he studied journalism.

A recipient of the prestigious Young Guns 9 Award in 2011 from Art Directors Club New York and the 40 under 40 Award in 2012 from Perspective Hong Kong — he has served as jury in the British D&AD, Singapore Creative Circle and Crowbar Awards.

In 2011, he was invited to the executive committee of The Design Society in Singapore.

www.felixng.co

Read more..
Germaine Chong
— Studio Director


Germaine Chong (b.1985) is the co-founder and studio director.

Trained in documentary film and sound engineering, she is also a partner and producer at the studio's think tank, Anonymous that produces cultural projects that spans content creation, exhibitions, film festivals and publishing.

Germaine is also the editor-in-chief of Bracket — an 8-issue ideas magazine that has featured thinkers and innovators such as: Seth Godin, John Maeda, Kesselskramer, Kenya Hara, John Jay, Stanley Donwood and more.

The publication is currently distributed in London, New York, Taipei, Singapore, Berlin, Athens and Portland.

Read more..
Chloe Seet
— Designer


Chloe Seet (b.1992) is a designer and producer at the studio.

A recent Visual Communications graduate from Temasek School of Design, Chloe was the studio's first intern back in 2011 — where she worked on Bracket Vol. 03, A Design Film Festival 2011 and plusminusten. Her work on Bracket Vol. 03 was awarded at the British D&AD 2012 Awards.

Read more..
Contact
Office

Anonymous Pte Ltd
18 Chiku Road
Singapore 429430

Tel: (65) 6440 7330
Email: info@anonymous.com.sg
Twitter: @madebyanonymous
Opportunities

When submitting a portfolio, please only send a resume and a link to your PDF portfolio online. Emails with portfolio attachments will not be considered.

Email: work@anonymous.com.sg
Mailing list

The best way to be updated on our new projects, upcoming lectures and product releases is through our infrequent newsletter.