About anonymous

anonymous is a practical design guide: branding, logos, typography, colour, social, UI and print, explained with the reasoning behind each decision.

It is published by the anonymous editorial desk, and its pages are written and edited by the anonymous desk.

Independent design guide. Not affiliated with Anonymous Pte Ltd or any design studio.

How these pages are written

Each page begins as a research brief: what the page has to answer, and which sources can answer it. The draft that follows is produced with the help of large language models, and is then put through mechanical checks that reject a figure with no named source, a claim of first-hand testing nobody did, and a price that would be wrong within the year. A page that fails those checks is rewritten rather than published with a caveat.

That process is the reason for the house rules you will notice while reading: numbers arrive with the source and the year attached, nothing here claims to have tested anything in person, and where a fact could not be sourced the page says so instead of guessing.

Corrections

If something here is wrong - a figure, a date, a link that no longer resolves - write to [email protected] with the address of the page. Corrections are made on the page itself rather than noted at the bottom of it.